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Research reports

Global Prices Study 2021

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 24, 2021
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Citation

B.V., E. (2021a, September 24). Global Prices Study 2021. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-prices-study-2021


Magazines

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
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Citation

B.V., E. (2018a, October 01). Research World (October 2018). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2018-


Research reports

Global Prices Study 2018

The ESOMAR Global Prices Study is run every two years and provides insights into the price of research around the world. For example, the differences in pricing that exist between countries, between types of projects, and over time. This iteration of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2018
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Citation

B.V., E. (2018a, September 20). Global Prices Study 2018. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-prices-study-2018


Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017
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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling-


Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies